Tuesday, August 2, 2011

Speed Up your Site With Page Speed Service by Google


Just a few weeks ago, Google announced Instant Pages, a service that pre-renders and then quickly loads some of the top search results for Chrome users. Recently, Google announced the next step in its drive to make all of the web – and not just Google’s own sites – significantly faster. Page Speed Service wants to bring speed-ups to any site on the net that points its DNS entry to Google.

With Page Speed Service, Google just announced a new service that could make your sites load faster. I just took a test for my blog socialglobe.blogspot.com below is the test results i got:

Thursday, July 28, 2011

Google + vs Facebook -- Which side are you... ???

Google + vs. Facebook: the debate has begun online and offline, both sides come armed with some pretty strong ammo. Google+ joined the social arena earlier this month with beta testers and changed the game, as some may say, of social networking permanently.
Google +’s features may seem similar to Facebook’s at first glance. With chat functionality, status updates, multimedia sharing and group collaboration capabilities, the two social networks appear pretty similar on paper. Upon further examination of tools and functions, we see distinct differences.

Wednesday, July 27, 2011

Plan your Google Display Strategy using Facebook Ads...

Yeah, it sounds strange, but you can actually learn a lot from Facebook Ads and take those learnings and apply them to your Google Display Campaign. Not to mention that running a Facebook Ads campaign is like throwing yourself into a Nascar Race Track, meaning that you can run a test and within a hour or two, and know which ads perform better before you continue spending the ad dollars.
In this post, I will focus on a few targeting options within Facebook Ads that can be applied to your Google Display efforts.

Tuesday, July 26, 2011

What works in the Western Countries may not work in India !

Bigadda.com, ibibo.com, fropper, indiarocks, bharatstudent etc. these are the Indian Social networking sites who have destined to Die.The mad rush for creating social networking sites in which almost everyone from big corporates to small to medium internet companies wanted to have their own pie and eventually burned their fingers.
More specifically, the above mentioned websites.

Ask them how much profitable have they been  and the answers will cut a sorry figure which i  bet will not be close to even 1% of what Facebook makes.

Monday, July 25, 2011

Google AdWords Credit Card now Available for US Advertisers

It is no secret that Google derives as much as 97% of revenues from advertising - That means $32.2 Bn in total advertising revenue out of the total $33.3 Bn that Google has. No wonder then that Google is currently the undisputed king of online advertising especially search advertising.


Sunday, July 24, 2011

How Google is making $3 Billion a month in Advertising ...??

On July 14th, Google announced their Q2 earnings for 2011. Revenue was up 32% from last year bringing total Q2 earnings to just over $9 billion dollars.  So how is Google making all this money? Well in large part, from us. Paid clicks on ads increased 18% from Q2 last year while the average cost-per-click has gone up 12% since then. In just the last 4 quarters, Google brought in $32.2 billion in total advertising revenue!
This inspired our good friends over at Wordstream to take a look at which keywords generate the most revenue for Google and on Monday they released the results of their survey to uncover the most expensive AdWords keywords. Check out the handy infographic they’ve created showing the 20 top CPC keyword categories (click to enlarge):

Friday, July 22, 2011

Twitter "Like"ed by More People than Facebook, Google or any other Top 10 websites (except one)


Yes, it was launched just over a year ago and Facebook’s Like button has become very popular on websites throughout the world – a recent study suggested that 10.8% of all sites on the internet use the button on their pages.
It may not always be visible, but all the major sites use Facebook’s Like in some capacity. And it’s very easy to add a Facebook Like button to your own website – simply head over to the Facebook Developers pages, type in your website and grab the code.
And while you’re there, you might want to check out the Like stats for some other websites, too. Maybe your competitors, for example. That’s right – Facebook lets you type in any website into its Like Button Code generator and if they’re using the button you can see their Like stats right there.
By looking at Alexa’s list of the top websites, we can quickly work out which of these is the most ‘Liked’ on the internet. Amazingly, it isn’t Facebook.com. They’re not even close. It isn’t Google, either, who aren’t even as well-Liked as Twitter. Yahoo? LinkedIn? Don’t make me laugh.
So who is it?