What is ‘Not Provided’ Keywords in Google Analytics ? How to Crack it ?
Google Analytics is a fantastic resource for any website owner. From small hobby sites to government organizations, Google Analytics is a goldmine of useful information about visitor trends and behavior.However, there is one area where Google Analytics frustrates its users: the organic search terms report. An increasing number of results in this part of Analytics are listed as ‘not provided’ – not much use when you’re trying to find out what people are searching for.
Note: the ‘not provided’ is lifted for paid search results. It’s just the organic search results that are often hidden from view.