Wednesday, April 25, 2012
Friday, November 25, 2011
Google makes 97% of its revenue from advertising. The majority of that comes from search advertising, which Google sells in a product called AdWords.
The basics of AdWords are pretty easy to understand. Advertisers bid on search keywords (like "insurance"). Google looks at the bids and the quality of the page the advertisement links to. Then, it combines the bid with the quality score to figure out which ad to place on top.
If you’re new to Google AdWords or are considering a PPC campaign for your website, there is a lot to get your head around. What is a Quality Score? How much should you bid for keywords? How do you know if you’re targeting the right terms. It’s not easy.
Posted by Manoj Pandey at 4:14 AM
Thursday, November 10, 2011
As you may know, Google lets you tie the +1’s of your Google+ Page to your site, your search results, and your AdWords ads. The company announced a new AdWords feature called Social Extensions, which is how you include your AdWords campaigns.
“Currently (and for campaigns that don’t have Social Extensions enabled) your AdWords ads only show +1’s from people who have +1’d that ad’s landing page,” explains Dan Friedman of Google’s Inside AdWords Crew. “This limits the likelihood that someone who sees your ad will have a friend or contact who’s recommended it. By enabling Social Extensions on your ad campaigns you’re able to leverage all the +1’s your brand has received, whether it be on a search result, on your Google+ Page, your website or on your ads, making it more likely that someone who sees your ad will have a friend or contact who has recommended it.”
Posted by Manoj Pandey at 11:02 PM
Monday, September 5, 2011
Twitter enforces various limitations on the things you can do within the social network. This includes the amount of characters you’re allowed in a tweet, the length of your userrname, and how many people you’re able to follow before somebody on the other end goes, “Whoa.”
It isn’t obvious to most Twitter users that there are seven types of Twitter limits that affect regular Twitter users that I have identified so far.
Friday, August 5, 2011
One of the biggest questions that people have about social media marketing (and all business marketing actually) is the question of driving traffic. How do I get more customers? How do I get people to visit my website? How do I get more fans on Facebook. It makes sense, if people don’t find you, they can’t buy from you.
|Buying Facebook Fans|
My take is that you’re doing it wrong. Also, you just asked for help buying people. DO YOU HEAR YOURSELF RIGHT NOW?
Tuesday, August 2, 2011
Just a few weeks ago, Google announced Instant Pages, a service that pre-renders and then quickly loads some of the top search results for Chrome users. Recently, Google announced the next step in its drive to make all of the web – and not just Google’s own sites – significantly faster. Page Speed Service wants to bring speed-ups to any site on the net that points its DNS entry to Google.
With Page Speed Service, Google just announced a new service that could make your sites load faster. I just took a test for my blog socialglobe.blogspot.com below is the test results i got:
Thursday, July 28, 2011
Google +’s features may seem similar to Facebook’s at first glance. With chat functionality, status updates, multimedia sharing and group collaboration capabilities, the two social networks appear pretty similar on paper. Upon further examination of tools and functions, we see distinct differences.