Adwords Account Label - Slice and dice your data..!!

 

What is Account Label ?

Google has launched a new AdWords feature called “Account Labels”. Google launched the feature today to help advertisers organize keywords, ads, ad groups, and campaigns into custom groupings. Once these groupings are set, an advertiser can pull reports to view performance against the labels. This type of technology has been referenced in the industry as dimensions, categories, tags, labels, folders, etc.

Advertisers can now label their accounts with

Plan your Google Display Strategy using Facebook Ads...

Yeah, it sounds strange, but you can actually learn a lot from Facebook Ads and take those learnings and apply them to your Google Display Campaign. Not to mention that running a Facebook Ads campaign is like throwing yourself into a Nascar Race Track, meaning that you can run a test and within a hour or two, and know which ads perform better before you continue spending the ad dollars.
In this post, I will focus on a few targeting options within Facebook Ads that can be applied to your Google Display efforts.

Google AdWords Credit Card now Available for US Advertisers

It is no secret that Google derives as much as 97% of revenues from advertising - That means $32.2 Bn in total advertising revenue out of the total $33.3 Bn that Google has. No wonder then that Google is currently the undisputed king of online advertising especially search advertising.

How Google is making $3 Billion a month in Advertising ...??

On July 14th, Google announced their Q2 earnings for 2011. Revenue was up 32% from last year bringing total Q2 earnings to just over $9 billion dollars.  So how is Google making all this money? Well in large part, from us. Paid clicks on ads increased 18% from Q2 last year while the average cost-per-click has gone up 12% since then. In just the last 4 quarters, Google brought in $32.2 billion in total advertising revenue!
This inspired our good friends over at Wordstream to take a look at which keywords generate the most revenue for Google and on Monday they released the results of their survey to uncover the most expensive AdWords keywords. Check out the handy infographic they’ve created showing the 20 top CPC keyword categories (click to enlarge):