Friday, November 25, 2011

What is Google Adwords ? How Does it Works ?



Google makes 97% of its revenue from advertising. The majority of that comes from search advertising, which Google sells in a product called AdWords.


The basics of AdWords are pretty easy to understand. Advertisers bid on search keywords (like "insurance"). Google looks at the bids and the quality of the page the advertisement links to. Then, it combines the bid with the quality score to figure out which ad to place on top.
If you’re new to Google AdWords or are considering a PPC campaign for your website, there is a lot to get your head around. What is a Quality Score? How much should you bid for keywords? How do you know if you’re targeting the right terms. It’s not easy.


So to explain the process a little better, here’s a useful infographic from WordStream; outlining how it all works and providing a straightforward definition for a few of the acronyms and other jargon used in Paid Search.




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